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Oliver Buchannon
Justin Hubbard

Builder of business, talker of strategy, challenger of norms, lover of family, enthusiast of cigars

Stop Hiring Out of Ego — Hire When the Math Makes Sense

Feb 27, 2026

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7 min read

Stop Hiring Out of Ego — Hire When the Math Makes Sense

If you don’t have steady work, tight numbers, and a real plan for leverage, payroll won’t scale you — it’ll squeeze you. Here’s how to know when it’s time and how to avoid bringing on someone who costs more than they produce.

Justin Hubbard
Justin Hubbard
Why I’d Finance a New Truck Before Paying Cash for a Used One

Jan 27, 2026

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6 min read

Why I’d Finance a New Truck Before Paying Cash for a Used One

This isn’t about loving debt. It’s about protecting cash and staying in motion.

Justin Hubbard
Justin Hubbard
No One Is Trying to Find You

Jan 17, 2026

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5 min read

No One Is Trying to Find You

Effort creates opportunity. Waiting doesn’t.

Justin Hubbard
Justin Hubbard
Don't Worry... LSAs Didn’t Break

Dec 30, 2025

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7 min read

Don't Worry... LSAs Didn’t Break

Google Just Stopped Trusting Some Operators

Justin Hubbard
Justin Hubbard
The Skill That Turns Everyday Haulers Into Dangerous Operators

Dec 23, 2025

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7 min read

The Skill That Turns Everyday Haulers Into Dangerous Operators

It’s not knowing what to do. It’s trusting yourself enough to start.

Justin Hubbard
Justin Hubbard

Rich Off Trash

A community of service pros sharing the exact systems that took them from 9-5 jobs to 7-figure businesses