No One Is Trying to Find You

Every slow season exposes the same thing.

Not the market.
Not the economy.
Not Google.

It exposes what you stopped doing once things got comfortable.

When work slows down, the fix usually isn’t some new tactic.
It’s almost always the basics you walked away from in the first place.

So start here:

What are you not doing right now that you used to do when you were hungry?

If the phones aren’t ringing, you don’t get to just sit back and wait.

That means:

Property managers.
Builders.
Contractors.

The people who have work whether the season is hot or not.

The people who have to find work no matter the season to keep food on the table.

Selling doesn’t stop just because demand softens. It actually matters way the hell more.

Here’s something most guys miss:

The quality of your outreach directly determines the quality of the response you get.

If your message looks lazy, rushed, or mass-sent, you’ll get ignored.
If it looks thoughtful, specific, and intentional, people will pay attention.

That’s not marketing theory. That’s basic human behavior. Think about it!

This is where a lot of guys screw it up.

They hear “outreach” and immediately think scale:

Scaling bad outreach does NOT create opportunity.
It just wastes your time.

Instead of trying to reach everyone, spend your time reaching the right people properly.

Customized outreach takes longer.
That’s the point!

People can feel the effort.

Mention their company.
Mention a property they manage.
Mention a project they’re working on.

That effort signals respect.

And respect gets replies ten times over.

If you really want to stand out, stop hiding behind text.

Send a voice note.
Send a short video.

Yes — a video of you… with your face in it.

A quick:

Almost no one does this because it feels uncomfortable. That’s the point!

No… one… does… it…

That discomfort is your advantage. Use it.

If you don’t have the budget for Google Ads right now, fine.

That doesn’t mean you do nothing.

Consider Meta.

Post content.
See what actually gets engagement.
Split test it.

When something hits, boost it — locally.
Tight radius.
Specific towns.
Specific neighborhoods.

You’re not trying to go viral. Stop trying to go viral.
You’re trying to get seen by the right people.

Eyeballs turn into calls.
Calls turn into jobs.

No one is trying to find you.

Especially not in the off season.

They’re busy.
They’re distracted.
They already have vendors — even if those vendors aren’t great.

If you want work, you have to go get in front of people.

You have to:

It will not come to you.
Not now.
Not later.

You don’t get to sit around bitching about how slow it is while doing nothing to change it.

Slow seasons punish passivity.
They reward motion.

Almost anything that creates attention is better than waiting.

This is where most people really fail.

When work picks back up, they forget what this felt like.

Every job should count.
Every check shouldn’t disappear.

You need a cushion — you need a cash reserve.

Slow seasons are manageable when you plan for them before they show up.

If work is lighter, don’t waste it.

Use this time to:

If funds allow:

This is the work that makes the next busy season smoother.

Slow seasons don’t last forever.

But bad habits do.

Go back to the basics.
Create attention.
Create opportunity.
Make every job count.
Put effort where it compounds.

That’s how you stay Rich Off Trash, even when things slow down.

Let’s get it 🫡

— Justin ✌️ & Tony 🏁

P.S. Being busy isn’t the goal. Building leverage is. If the work you’re doing today doesn’t make tomorrow easier, it’s worth rethinking.

Have questions? Hit reply and let us know.